Media release 04 September 2023
"For freshness. And everything else."
Farmy has always been the place to go for fresh, regional and quality products from transparent origins directly from the producer as well as sustainable, convenient shopping. Now the online market is bringing freshness to major Swiss cities with its autumn campaign: during the just launched campaign under the motto "For freshness. And everything else.", Farmy shows that the online market offers everything for a complete weekly shopping. In addition to the finest farm shop products and a large selection of organic goods, Farmy now also offers a selected range of branded products.
Source: Farmy
Everything for the whole weekly shopping
"Autumn is just around the corner, and at Farmy we want to make sure that our customers can find everything they need for their complete, high-quality weekly grocery shopping, all in one place," says co-CEO Roman Hartmann, explaining the campaign, which, as well as the wide range of regional freshness, also shows that a trip to the supermarket is no longer necessary once the Farmy courier has delivered the order to the door.
In addition to numerous fruits and vegetables, fresh bread and pastries from ten regional bakeries and confectioners, the widest selection of cheese and dairy products from Swiss farmers, meat from eleven butchers, fresh fish and seafood like at a Mediterranean fish market, as well as flowers and wine, a selected range of brands can now also be ordered at Farmy.
Co-CEO Tobias Schubert adds: "Alongside fresh products from the region, our expanded range now also includes products from selected brands that meet our high-quality standards. We took this step because feedback from many of our loyal customers indicated that they lack everyday brands and drugstore items." This gap is now to be filled with the expanded range. Thanks to Farmy, the complete weekly shopping is now possible in an even less complicated and more transparent way, all in one place – customers will save themselves the time-consuming trips to the bakery, the butcher's, the farm shop, the Alnatura organic market, the weekly market and the supermarket.
The focus of the Farmy autumn campaign
This autumn, Farmy offers a wide range of fresh, seasonal products, including pumpkins, game meat, pears, grapes and much more from Swiss farmers and producers. Working with local producers ensures that the freshest and tastiest produce is always delivered right to the doorstep – and now, thanks to the range expansion, everything else that’s needed for everyday life is, too.
Source: Farmy
With Farmy's user-friendly online platform, shopping can be done conveniently from home or on the go – be it via app or desktop. Delivery is prompt, plannable and straight to the door, which is invaluable, especially in today's busy world.
With the autumn campaign, Farmy invites the Swiss people to experience the magic of autumn with Farmy and to convince themselves of the quality of the products – including an extended range. For the implementation, consisting of digital ads, posters and three charming spots, Farmy once again teamed up with the Family agency and filmmaker Chris Santiago.
About Farmy
Farmy is the online market that really has it all. The B Corp, certified with an above-average score of 103.6 points, convinces with its distinctive DNA of transparency, sustainability and regionality. Farmy thus represents 1,200 farmers and producers from Switzerland – with a clear focus on fresh products, which account for over 60 % of sales. The offer ranges from fruits and vegetables to Swiss cheese and dairy products, butcher-quality meat, fish, crispy delicacies and sweet temptations such as bread and pralines to drugstore items, flowers and wine. In addition to fresh farm shop products and a share of over 50 % of organic goods, Farmy now offers a selected range of brands to make the complete weekly shopping trip uncomplicated and transparent, all in one place.
Contact presse
Roman Hartmann (Co-CEO and Co-Founder)
Mobile: +41 76 215 27 62
Email: roman@farmy.ch
PRfact AG
Sandra Strickler
Phone: + 41 43 499 16 28
Email: farmy@prfact.ch
The media release in all language versions as well as pictures are available for download here.
