Press release of 05.10.2022
Swiss Alnatura fans can rejoice as Farmy is now delivering the popular organic brand to their doorstep across Switzerland. Following the successful collaboration between Swiss IT service provider Farmy Solutions and Alnatura to launch the Alnatura delivery service in Germany, the next logical step was to include Alnatura products in the Farmy range.
Credit: Alnatura
Alnatura at Farmy
The Farmy online market delivers Alnatura products to customers' doorsteps. This particularly expands Farmy's family-friendly organic range. "Alnatura offers an optimal price-performance ratio while meeting the highest quality standards," Thomas Zimmermann, Chief Procurement Officer at Farmy, elaborates on the range expansion.
In addition to Alnatura products, Farmy has also been offering almost 50 products from Alnavit (gluten- and lactose-free products) and around 60 products from Alviana Naturkosmetik since the end of August in Switzerland. The range is to be expanded further.
Boris Pesek, Managing Director of Alnatura in Switzerland, sees the cooperation with Farmy as a positive development for Alnatura in Switzerland: "In Germany, we have already had good experience with the online retailing of Alnatura products, so the cooperation with Farmy for the Swiss market was the next logical step for us."
Credit: Alnatura
When Alnatura rings at the door
Farmy is also expanding its second pillar as an IT service provider internationally with Farmy Solutions. After the successful launch of the pilot Alnatura Super Natur Markt Online in Berlin in June 2022, the delivery service was extended to other Berlin markets and to Frankfurt am Main in August.
Successful launch with familiar faces
Julian Hens, Managing Director at Farmy Solutions, is pleased about the successful launch: "With Alnatura, we have found an ideal partner for the launch of our digital toolbox for online food sales. We are very happy about the cooperation and the positive progress so far."
What is special about the Alnatura delivery concept is that orders are picked, packed and also delivered by Alnatura's own employees. "At the doorstep, customers thus meet the familiar faces from their Alnatura organic market," explains Philip Lange, Head of Ecommerce at Alnatura.
15 markets in Germany by the end of the year
On the German market, Alnatura products can already be ordered online in eight stores in Berlin and Frankfurt via the digital solution from Farmy Solutions. Customers then decide for themselves whether they want to collect the goods directly from the Alnatura market or have them delivered. The goal is to offer the delivery service for 15 markets in three major German cities by the end of 2022.
Credit: Farmy
About Farmy
Farmy is the online market for fresh and authentic food with transparent origins. The range includes a large selection of hand-picked products from more than 1,200 authentic producers. Thanks to its excellent logistics concept, Farmy delivers these products directly to your door in an incomparably fresh, emission-reduced and time-saving manner. The offer ranges from a wide variety of fruits and vegetables – mostly in organic quality – to an extensive cheese assortment from Swiss cheese dairies, the largest offer of fresh meat in butcher quality, crispy delicacies and sweet temptations from real bakers and confectioners, to flowers, wine, products for the pantry and drugstore items.
Farmy Solutions
Farmy Solutions allows offline retailers to set up an online shop within a few months and without cost- and labour-intensive investments. Farmy Solutions acts as an end-to-end technology service provider and offers scalable apps and processes as well as further consulting.
In the first project with Alnatura, the entire solution was built on the basis of the technology developed and tested by Farmy and individually adapted to the needs of the organic market from Darmstadt in close cooperation with Alnatura.
Press contact
Roman Hartmann (Co-CEO and co-Founder)
Mobile: +41 76 215 27 62
Email: roman@farmy.ch
Click on the following link to directly download the press release in all languages in PDF format as well as the images: farmy.plus/farmyalnatura
